Google did not comment on which team the Homejoy engineers would join, but it’s likely the company will deploy their expertise inside search. And there’s also Amazon, which launched its own online portal for home services earlier this year, in partnership with startups and service providers such as TaskRabbit and Pep Boys. Google had set out to enter this business earlier this year, as reported by BuzzFeed. Both will have to reckon with Google’s new interest in the space, along with companies like Yelp and Angie’s List. Handy, which is Homejoy’s biggest competitor, and Thumbtack, which Google Capital funds, operate with similar models. The startup’s primary business involves taking a cut of the transaction of the home service connections it orchestrated. Homejoy had amassed a $40 million war chest in funding, from investors including Google Ventures. Sources said Homejoy’s current platform will be shuttered. Homejoy didn’t respond to request for comment. Google confirmed that it was hiring a portion of Homejoy’s staff, but declined to comment further. Around 20 members of Homejoy’s product and engineering team will be joining Google to build out the company’s technology for matching local professionals - lawn mowers, painters, plumbers, cleaners and the like - with online users, according to sources.
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To do so, the search giant is scooping up the technical team behind Homejoy, the startup that connected online users with professional cleaners.Īs Re/code reported today, Homejoy will cease operations at the end of the month in the wake of multiple employee reclassification lawsuits.
Google is preparing to stomp into yet another market: Home services.
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